John Deere was successful in planting its roots in India as major competitor brands did not exist. This fortune 500 company knew the advantages of entering into the Untapped Indian market.
John Deere entered the Indian market in the year 1998 and was operated through its headquarter located at Pune. Hence, John Deere launched its first industrial-grade tractor the model ‘DI’. The economies were revived and the industrial era began to revamp. With this John Deere became a household brand. In the advent of this opportunity, John Deere supported the people by providing tractors on credit and strengthened the relation for the upcoming generations. The farm and agriculture industry was the only industry that could revive economies. One of the remarkable years in the history of the world “the great depression” had just collapsed many major economies. Agriculture and farming were the bread and butter of the majority of the population. After the launch, the tractor business took off as agriculture mechanization was growing during this period. In the year 1918, John Deere introduced their 2 tractors named Waterloo boy and John Deere tractor. This success from John Deere laid the foundation stone for the success of the company.Īfter improvising the business that was already doing well in the agriculture industry, John Deere decided to enter into the tractor industry. The company was successful by manufacturing 400 steel plows per year on average. John Deere-A brand originally known as Deere and Company was founded by a blacksmith named John Deere who invented the ingenious steel plow which became commercially successful in the year 1837.
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